Amazon to sell wine online

Published On: Nov 08 2012 05:42:24 PM EST   Updated On: Jan 08 2013 10:40:43 AM EST

Internet retail giant Amazon has added wine to the long list of products it sells through its online marketplace.

Under the banner Amazon Wine, the new "store" features easy-to-use shopping tools to help customers explore wines and offers access to rich details directly from winemakers, such as tasting notes, recommended food pairings and total case production.

"Whether it’s helping customers find a favorite varietal, shop for holiday pairings or expand their cellar with a special hand-crafted bottle, we’re excited to provide the right tools and information needed to guide them to the perfect wine,” said Peter Faricy, Vice President, Amazon Marketplace.

Amazon Wine will offer products priced from less than $10 to more than $100.  The Seattle-based company says it is offering more than 1,000 wines from wineries around the U.S.

Starting today, shipping will be available to California, Connecticut, Florida, nine other states and the District of Columbia.  Amazon plans to add other markets soon.  Shipping costs start at $9.99 for up to six bottles.

“We’re excited to connect wineries to the millions of Amazon customers who enjoy the convenience of shopping online,” said Faricy.


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