Beyoncé, Pepsi ink $50 million deal

By Patrick Santomauro, Producer, psantomauro@wkmg.com
Published On: Dec 11 2012 08:54:14 AM EST
Updated On: Dec 11 2012 09:50:31 AM EST
NEW YORK -

Beyoncé stands to make $50 million through a major deal announced on Tuesday with soda company Pepsi.

According to the deal, Pepsi and Beyoncé will become "global partners," with the company sponsoring her Super Bowl halftime show and her upcoming world tour.

Pepsi also plans to release a limited edition soda can featuring the popular singer's face.

The deal also calls for "collaborative projects," including special advertisements and "cool content," according to Pepsi president Brad Jakeman.

Comments

The views expressed are not those of clickorlando.com, WKMG or its affiliated companies. This is a community moderated forum (Please note the 'Flag' button). By posting your comments you agree to accept our Terms Of service
blog comments powered by Disqus