A new campaign is hitting Facebook and Twitter, calling for people to wear a hoodie on Halloween.
The group behind the initiative says they want to take a stand against stereotypes.
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The ad, dubbed the Halloween Hoodie Campaign, features people of all genders and races taking turns putting a hooded sweatshirt over their head.
In the video, all of the participants say, "I'm a black man. Are you afraid of me?" Then after pulling the hood over their heads, they say, "Are you afraid of me now?"
The campaign says it forces people to answer if a black man wearing a hoodie is scary.
The movement comes after 17-year-old Trayvon Martin was shot and killed in February by neighborhood watch leader George Zimmerman while wearing a hoodie.
Zimmerman is charged with second-degree murder in Martin's death. He has pleaded not guilty.