A new formula for Coke was a bust many years ago, but how about new "out of the box" packaging?
Coca-Cola says it will soon roll out biodegradable plastic bags of Coke in several countries.
Coke is already being sold in bags in some South American countries.
It's not known if the bagged soda it will be sold in the United States.
Local 6 News anchor Matt Austin experimented with the idea, pouring Coke into a plastic bag, but it spilled onto his shirt while drinking it.