With 15 million hits in just over a year, hotmessmom.com is one of the most popular blogs for mothers in the world.
Unlike so many others blogs, the writer behind Hot Mess Mom told Local 6’s Lauren Rowe her blog has nothing to do with teaching us how to turn egg cartons into caterpillars. It is about how to turn our imperfections into reasons for celebration.
The blog's title raises the question, what exactly is a hot mess? The unidentified Central Florida woman who calls herself the Hot Mess Mom provided her definition.
“If I look a little rough in the morning, or I've had one too many glasses of wine the night before, or if I'm chasing after one of my kids and I'm totally disheveled, and I say, 'I'm just a hot mess. Today, I'm just a hot mess,'” she said.
The courage and candor to tell it like it really is has kept her ranking in the top five of the more than 400,000 mommy and parenting blogs on the net over the past year.
“I knew that people would read it. I really did. I didn't know it would go like it did,” she said.
The Hot Mess Mom's blog empire began innocently enough as a simple way for this local mom of three boys to vent about the everyday frustrations and chaos known as parenthood. But now among board games and books in her kids’ play room are shirts, coffee mugs, koozies bearing Hot Mess Mom’s trademarks.
While she won't reveal her real name, hot mess mom explained to Rowe why the world needs her message.
“As women, us striving for perfection all the time, it's a bad message for our children. It's no good for our marriages. It’s no good for ourselves,” said Hot Mess Mom.
So veiled most times in sarcasm and snark as she calls it, the Hot Mess Mom writes about everything from doctor appointments to school incidents, and even late night conversations with her hubby -- all veiled in her own brand of sarcasm and, as she calls, snark.
“I wrote a post today that I woke up my husband last night ;cause I thought he was dead. And he's like, 'Why did you wake me up last night?'” she said.
It's not just about the posts any more. Most of Hot Mess' revenue comes from her trademarked phrase, “There's a chance this is vodka.”
“'There's a chance this is vodka' (is) on a water bottle. That's just funny. If you're at a gym, that's funny,” said Hot Mess Mom.
She says she doesn’t worry about offending anyone because “the beauty of a blog is that people can choose to go there. I've had 600,000 comments on the blog and the negative ones are less than 20.”
It’s the fun and frivolity that keeps both men and women coming back and reading the real message, the Hot Mess Mom says.
“Women, where we should be: arm-to-arm, flexing our muscles. But we try to push each other down constantly. Embrace the fact that you're going to make mistakes. You're going to be imperfect; it's the imperfections that make you who you are. We need more messy people. Messy is good,” said the Hot Mess Mom.