Boutique on wheels trend taking off in Central Florida
Updated On: Nov 01 2013 06:14:07 AM EDT
There's a new trend gaining speed in Central Florida: fashion trucks are boutique's on wheels and they are becoming more and more popular for retail owners.
The idea of bringing merchandise directly to customers and not being tied down to a store lease originally came from some girls in California, but it's made its way across the country to Central Florida. In fact, there are already three stores rolling around our streets.
"There really is no limit on what you can do in the back of a truck. Take your business mobile, take it to the people," Yapa store owner Robyn Ahmed said.
"I had a store for six years and lost my lease to a bar and restaurant," Ahmed said.
Ahmed said she then packed up her merchandise and hit the streets, selling her fashion pieces at functions and conventions like at the Southern Women's Show.
Ahmed is not alone.
"I had always admired the food trucks and loved what they did. I thought it was a great concept and took it from there," said Kristin Christensen, who owns a mobile retail business called Lollipops and Pistols, the first portable store to hit Central Florida.
The roaming gallery offers vintage clothing and accessories at a reasonable price. Owners hope the unique shopping experience will transform into a mobile fashion movement.
"It's catching on. It's getting there. I think with more exposure and more people joining we can start different events and put on some kind of a market with trucks," Christensen said.
Customers can follow fashion trucks on social media, including Facebook, Twitter and Instagram to find the shops' latest locations.