Florida city using garbage trucks as mobile billboards
Updated On: Mar 13 2014 01:34:01 PM EDT
Garbage trucks in Tavares hit the streets on Thursday displaying mobile messages intended to inform and educate residents.
The Tavares City Council recently approved the use of garbage trucks to carry the messages, which are reusable magnetic strips that can be changed in minutes.
"Tavares City Council always looks for creative solutions and I think this one hits the mark, and then some," said Jeff Henderson, Tavares’ solid waste manager says.
Currently, sample messages range from free leaf pickup and water conservation to event promotion and emergency notices.
In the coming weeks residents will be encouraged to look for the mobile messages and engage through social media and website activities.
The city explored looking into using the trucks for paid advertisements but decided to use the vehicles for informational purposes for now, officials said.