Under the "Fresh From Florida" marketing campaign offered by the state's agriculture officials to stores and consumers, people are encouraged to buy things that are grown and raised in the Sunshine State.
Alligator, tomatoes and oranges are on the list. Florida beef is not.
It's nearly impossible to buy beef that's been born, raised, slaughtered and processed in Florida -- even though it was first state to have large-scale cattle ranches.
Cattle ranchers who realize there's a demand for locally grown meat have asked agriculture officials for the designation. And more ranchers are raising and finishing cattle in Florida.