Kardashians rename makeup line after Altamonte woman's lawsuit

By Tara Evans, Producer, tevans@wkmg.com
Published On: May 13 2013 02:30:34 PM EDT

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The Kardashian sisters' makeup like Khroma will be renamed as a result of a lawsuit that's finally coming to an end.

According to the Huffington Post, the Kardashians' makeup line has been forced to change its named to Kardashian Beauty. It's all after eight months of legal battles with a Central Florida brand Kroma Makeup.

Kroma Makeup is based in Winter Park, owned by Lee Tillet Inc. Back in June 2012, Lee Tillet sent a cease-and-desist letter to the Kardashians' company Boldface Licensing + Branding, accusing them of trademark infringement.

Boldface filed suit against Kroma Makeup in December 2012, wanting a declaratory judgement in California. Lee Tillet filed a countersuit seeking $10 million in damages soon after.

In March 2013, the case was sent to a U.S. District Court judge, who ruled against Khroma Beauty, saying it was clearly harming Kroma's sales.

Khroma Beauty appealed the decision, but the appeal was stayed.

The switch to Kardashian Beauty is reportedly set to begin in the next few weeks.

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