A new Kraft Zesty Italian Dressing ad may be a little too zesty for some people and is now sparking controversy.
According to the Huffington Post, the ad, which features the tagline "Let's get zesty", depicts a naked man with a strategically placed picnic blanket across his pelvis.
The ad recently ran in an issue of People magazine, and reportedly caused the conservative group "One Million Moms" to write a press release calling the ad "disgusting." They say the company has gone too far with this ad.
Similar posts can be found on Kraft Dressing's Facebook page, where people say the guy is good-looking, but they're only looking to buy dressing, not sex appeal.
However, shows of support are popping up on Twitter and other websites. Many women said they liked looking at the model, and also felt it was fair to turn the tables because women have been shown like this in ads for years.