McFlop: McDonald’s stuck with millions of unsold wings

Published On: Dec 24 2013 09:12:35 PM EST
Updated On: Dec 23 2013 11:38:28 AM EST

Stringer/Reuters

McDonald's has over 10 million pounds of frozen chicken wings it needs to get rid of due to a failed promotion.

A huge stockpile of unsold Mighty Wings left over from the new product's promotion are now sitting in frozen storage, reports The Wall Street Journal. The fast food giant originally ordered 50 million pounds of wings to launch the spicy, bone-in chicken wings but still have about 20 percent left because the item was not popular enough with McDonald's customers.

Potential reasons for the failure are the price, the spice (CEO Don Thompson reportedly stated that the wings were too spicy for many customers) or the fact that they look too similar to the already popular chicken nuggets.

McDonald's is currently working on a plan to get rid of the excess wings. 

Comments

The views expressed are not those of clickorlando.com, WKMG or its affiliated companies. This is a community moderated forum (Please note the 'Flag' button). By posting your comments you agree to accept our Terms Of service
blog comments powered by Disqus