Target debuts affordable wedding gowns

Published On: May 23 2013 09:39:20 AM EDT

Future brides looking for cheaper options for wedding gowns can now use a big-box store where many people go to buy groceries, electronics or home décor.

Target announced this week it will begin selling wedding gowns, bridesmaid dresses and flower girl dresses.

The big-box store will sell four gown styles online. The dresses will cost anywhere from $99 to $129 and come in sizes 2 to 28.

[RELATED: View Target's wedding collection]

Target's product development team says each gown has a unique and customizable feature.

"Some dresses have a removable flower pin," said team member Jennifer Lansing. "Many of our dresses have pockets. We know that most brides don’t exactly carry a handbag during the ceremony."

Target's TEVOLIO line will also have ten styles for bridesmaids and two styles for flower girls, ranging in cost from $29 to $69.

The TEVOLIO online shop will allow the groom to get a tuxedo for about $130. It also features accessories for the wedding party, including shoes, jewelry and "bridal intimates."

Couples interested in exclusively using Target for their wedding can also set up a registry.


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