Taylor Swift fans get A&F T-shirt pulled
Taylor Swift fans exhibited their power by convincing a major national retailer to pull a T-shirt that mocks the singer's love life.
Abercrombie & Fitch released a shirt that read "#more boyfriends than t.s." Fans assumed "t.s." stood for Taylor Swift.
The self-proclaimed "swifties" fired off emails and tweets at the company and started petitions to have the shirt removed.
One fan even recorded a video while calling the Abercrombie & Fitch public relations line and posted it on YouTube.
"It is the most childish thing I've ever seen in my entire life," the fan said in a voice message. "Taylor has more than 20 million Twitter followers and there are so many people that literally cannot stand Abercrombie & Fitch."
The company received so many calls to its public relations line that it recorded a message letting fans know the shirt had been pulled from shelves.
"If you are calling regarding the Taylor Swift T-shirt, please note that this is no longer available," said the recording.
The latest public relations disaster for the clothing store comes just weeks after it was mired in controversy over comments made by its CEO.
Mike Jeffries told Salon.com he didn't want "fat" kids wearing his company's clothes during an interview in 2006. His comments resurfaced in an article published by Business Insider.
Jeffries's comments sparked national outrage, protests and promises of boycotts. The CEO later apologized for his remarks.
During the controversy surrounding Jeffries's comments, Abercrombie & Fitch reported its store sales dropped by 13 percent during the first quarter of 2013.